Being a photographer is much more than clicking a picture. The genius photographers like Felix Hernandez Rodriguez illustrate their fantasy as a magical realism who is known to take small objects and photograph them with a very different outlook.
Even when Audi asked him to photograph their new $160,000 sports car Audi R8, and he did it with his own approach and used a $40 toy model of the car instead of using an actual car for the photo shoot
In recent years his work with scaled models (toys) has gone viral, shared and published all over the world. Working at studio or at location he mixes traditional "on camera" techniques with digital manipulation to achieve realistic images and bring his scale models to life.
About Felix:
Felix Hernandez is a commercial photographer, digital artist and graphic designer based In Cancun, Mexico. He produces creative concepts and imagery for clients of his own creative firm as well for other ad agencies and clients around the world. He also has wrote articles by assignment for different photo magazines like: Retouched Magazine, DOCMA, Digital Camera, Digital SLR Photography, Digital Photo, Good Light Magazine, etc..., and has been published in sites like; Fstopers, petapixel, 500px, DIY Photography, Retouching Academy, Canon, Audi Deutschland, Daily Mail, amongst others.
Felix puts special attention to the concept creation as well to the technical side. For him, photography is not to portrait what there exists but to portrait what exists in him.
© winnerhands.com
